IELTS Review Supplements: Expanding Your Media and Advertising Vocabulary

Media and advertising topics are not uncommon in the IELTS test. It’s likely that you may have to listen to a conversation revolving around a promotional campaign, read a news article, write an essay about your country’s media censorship laws, and talk about broadcast trends. So, expand your vocabulary about them.

If you’re enrolled in the best online IELTS course in your area, ask your instructor for a list of terms and expressions to study. Consider the ones listen in this article as well.

Useful Vocabulary for IELTS: Advertising and Media

Below are some of the words and phrases that you should know before you take the exam.

Take every appropriate chance to integrate them into your spoken and written responses during your best IELTS online course review sessions.

	Meaning
Advertising	The profession or act of creating and spreading promotional material for businesses
Brand awareness	How well the public knows a business or brand
Celebrity endorsement	To have a famous person promote or express support to a product or service
Covert advertising	To integrate a product or service into a TV program or movie in a subtle way
Going viral	To become popular overnight due to social media
Mass media	Significant media outlets such as broadcast organizations and news agencies
Press release	Something written by businesses for media and news organizations to publish or share
Primetime	The period during in a television station’s broadcast time when a lot of people peruse their channel

Collocations for IELTS: Ads and Media

Once you can understand all the words and phrases pertaining to media and advertising during your best online IELTS course, it’s time to build up your collocation knowledge. Check out the lists below.

About newspapers

·         Print journalism

·         For the reading experience

·         Newspapers as sources of local news

About news applications and platforms

·         Current affairs websites

·         News websites

·         Mobile news apps require data

·         Real-time updates

·         The future of news

·         Original sources

·         Online publishers

·         More accessible compared with…

·         More news is published on…

·         Social media platforms

About news

·         Fake news

·         Original sources

·         Strict censorship

·         Unbiased journalism

·         Honest/transparent journalist

About mass media

·         Mainstream media

·         Alternative media

·         Censorship boards

·         Raising/hindering awareness

·         The impact of programs on…

About advertisements

·         Commercial break

·         Online advertisements

·         Digital marketing

·         Advertisement campaign

·         Celebrity endorsements

About social media 

·         Viral marketing

·         Social influencers

·         Going viral

·         Building social connections

Enroll in the best IELTS online course review, if you haven’t yet, to learn more ways to refine your vocabulary for the life-changing exam.

References:

“IELTS Advertising Vocabulary.” IELTS Speaking. Accessed January 21, 2019. https://www.ieltsspeaking.co.uk/ielts-advertising-vocabulary/

“IELTS: Vocabulary for Marketing and Advertising.” Global Exam. Accessed January 21, 2019. https://global-exam.com/en/blog/ielts/vocabulary/ielts-vocabulary-marketing-and-advertising

Liz. “Advertising Vocabulary & Pronunciation.” IELTS Liz. Accessed January 21, 2019. http://ieltsliz.com/advertising-vocabulary-and-pronunciation/

ZINOVEV, MAKSIM. “IELTS Topic Vocabulary for Speaking Test: The Media.” Accessed January 21, 2019. https://thetesttaker.com/2016/04/08/ielts-topic-vocabulary-for-speaking-test-the-media/